WHITE PAPER
Loyalty programs and brand communities are essential levers of relationship marketing, and are two complementary tools to have in your marketing toolbox to establish strong and lasting relationships with your customers.
In this white paper, you'll discover a summary of our best tips for designing, implementing, and making these tools work for the benefit of your brand and business. All illustrated with some of our inspiring customer stories.
This e-book covers customer engagement, marketing campaigns, gamification, rewards, community management, technology platforms, KPIs, and more.
Bilendi helped us to create an affinity programme designed to reward our member customers. Their expertise has enabled us to offer a customer experience that combines banking rewards, gifts and events around our foundation and the projects it supports. Bilendi's staff are always ready to listen, and are quick to respond to any queries about the programme we run jointly.
Sophie JacquesHead of Individual and Private Banking Markets
We are very satisfied with our collaboration with the Bilendi teams. Their expertise and support contribute greatly to improving the customer experience. The loyalty programme for our truck driver customers is a real success. This relationship of trust and proximity has enabled us to build a solid and lasting partnership.
Aude BourdelDirectrice Customer Engagement & Freight Product
At De Dietrich Thermique, we have always been keen to reward our installers for their professionalism and commitment to our brand. With this in mind, we wanted to create their loyalty programme. Bilendi understood our specific needs and transformed our objectives into a fluid and intuitive experience for our installers. Their expertise in loyalty programme management, combined with a personalised approach, has enabled them to create a programme that is both easy to use and motivating for our customers. Thanks to high-performance management tools (targeting tools, emailing, customer relations) and a clear interface, our installers can declare the equipment they install via the website or mobile application and collect points that can be used to buy gifts in the online e-shop. In this way, we have been able to improve our customer knowledge and contribute to improving our results. Many thanks to Bilendi for their support and their high-quality work. We highly recommend their expertise to all companies wishing to set up effective loyalty programmes tailored to their needs.
Karine BuissonCustomer Loyalty Manager
A customer community is a group of engaged consumers gathered around a brand to share their opinions, co-create new products/services/experiences, and actively participate in the brand's development and reach.
A brand community is broader; it also includes people who are not customers of the brand, allowing everyone's opinions to be gathered.
In both cases, these communities can be hosted online or offline.
A consumer panel is a representative sample of a brand's customers and/or targets, created to send them online surveys on a more or less regular basis.
A community is a vibrant space, hosted over time, with regular content and projects offered to members. It allows you to gather feedback, engage in qualitative discussions, initiate co-creation processes, and establish a deep relationship with customers.
All brands, B2C and B2B, can benefit from a community, particularly in the consumer goods, retail, banking & insurance, services, tech, and healthcare sectors.
Bilendi creates, manages, and engages communities based on each brand's specific objectives.
Full-service, 100% integrated support, including consulting, proprietary technology platform & AI, community management, gamification, and rewards.
Your benefits: communities of customers highly engaged with your brand, a tailor-made, turnkey offering, and optimized budgets.
A loyalty program is, as its name suggests, a marketing program aimed at retaining customers of a brand or company. They are used in many sectors of the economy, whether BtoC or BtoB.
There are five main types of programs: points program, statutory program, customer club, pool/cashback program, subscription program.
Hybrid programs can also exist and integrate different components of traditional programs.
Bilendi offers tailor-made, turnkey solutions to perfectly meet your brand needs and objectives.
Full-service, 100% integrated support, including consulting, marketing activities, a proprietary technology platform, AI, rewards, and customer service.
Your benefits: user-centric and data-driven programs to truly engage and retain your customers, high performance levels, accelerated time to market, and optimized budgets.