Services for customer engagement and loyalty

Bilendi offers services that aid the collection, evaluation and monetisation of your customer’s data. We also develop marketing and technological programmes that drive customer loyalty and engagement for your business. With 15 years of experience and more than 200 programmes delivered, Bilendi is an expert within this field. Bilendi’s engagement programmes work across B2C, B2B and B2B2C channels.

In order to provide your business with the best possible service Bilendi has created its own omni-channel platform. From initial data collection all the way through to the use of that data for marketing and sales purposes, this is a complete business ecosystem that serves your strategic objectives:

  • To recruit new customers
  • To retain existing customers
  • To increase your customers' contribution to your business
  • To create strategic value
  • To reinforce the links between consumers and brands

Powerful marketing using customer engagement and loyalty expertise

CRM & Loyalty consulting

  • Programme design
  • Process audits
  • Business plans
  • ROI Calculation
  • Deployment strategy

Big data & Insight

  • Data mining
  • Segmentation
  • Customer insight
  • Database management
  • Predictive content
  • Database hygiene and appending

Omni-channel marketing

  • Marketing programmes
  • Programme launches
  • Activation and retention systems
  • Cross channel campaigns
  • Management and reporting

Media advertising

  • Ad campaign publishing and management
  • Email, postal and mobile campaigns
  • Global publisher network
  • Cost per thousand broadcasts (CPM)
  • Performance campaigns (CPA, CPC, CPL, CPI, CPV)
  • Display advertising

Want to know how Bilendi can help drive customers to your brand using performance email and display marketing? Request Bilendi’s Media Pack and discover our full range of media advertising and campaign management services.

Rewards & Incentives

  • Reward sourcing & purchasing
  • Physical and digital rewards
  • Exclusive deals and discounts
  • Customised gift catalogues
  • Fulfilment, delivery and tracking

Customer service

  • Omni-channel contact centre
  • Distributor and network help desks
  • Welcome packs and documentation
  • Dispute resolution
  • FAQs and guidance
  • Self-help facilities

Bespoke programmes

  • Monetary or virtual currencies
  • Customer VIP clubs
  • Recognition programmes
  • Cashback programmes
  • Social loyalty
  • Sponsorship
  • Crowdfunding

  • Bilendi’s proprietary coalition loyalty programme
  • 8,000,000 members across Europe
  • Available in France, the UK, Italy and Spain
  • Internet / mobile / In store
  • Customer acquisition and activation
  • Simple, quick implementation

Staff incentives

  • Sales force challenges
  • Network management
  • Adaptable to all types of organisation
  • Staff seniority tiers

Technology solutions

15 years of experience means we have been able to develop marketing and technological solutions to suit all business sectors.

Bilendi's Data Management Platform (DMP) has a multitude of tailor-made technological modules focused on customer engagement. These include omni-channel modules for the collection and use of customer data.

Bilendi Retail Membership Solution

Bilendi Retail Membership Solution is an all-inclusive loyalty solution. Ideal for retailers and distribution networks with diverse checkout systems. Our solution is used to simply and rapidly install an in-store loyalty programme, supported solely by software, tablet and virtual or plastic loyalty cards.

Industry solutions

Financial services

  • Bank-related offers: mobile payment, affinity and co-branded cards
  • Card-Linked Offers (CLO) - Merchant Funded Offers (MFO)
  • Retail bank loyalty programmes
  • Points or cashback programmes
  • Rewards / Sponsorship
  • Development and management offer networks
  • Privacy and IT security
  • Adapted to specific regulatory environment


  • Interfacing for multiple and diverse check out systems
  • Combination of physical, web, mobile and Click & Collect points
  • Data terminals
  • Franchised relationships
  • Data mining and analysis of sales receipts
  • Real-time management of offers by stock codes
  • Management of checkout counter flow
  • Management of returned products
  • Geo-marketing and geo-fencing
  • Prepaid cards

Travel & tourism

  • Integration into booking engines
  • Omni-channel distribution: web, OTAs, comparison services, physical agencies, call centre, etc.
  • Management of no-shows and cancellations
  • Statutory management of premium customers
  • Multi-functional loyalty support: room key, payment, parking space, business lounges, etc.
  • Free or chargeable cards
  • Prepaid cards


  • Adaptable to complex marketing structures: by unit, unlimited, subscription, week/weekend, etc.
  • Capture cross-channel sales data
  • Specific financing, revenue sharing models
  • Cinematic weeks
  • Catchment areas
  • Confectionery and concession stands
  • Free or chargeable cards
  • Prepaid cards
  • Management of in-store flow (checkout, terminals, queues)


  • New customer acquisition
  • Conversion funnel
  • Purchasing frequency management
  • ARPU (Average Revenue Per User) and LTV (Life Time Value) management
  • Deliverability
  • Opt-in database development
  • Click & Collect

Shopping centres

  • Interfacing for multiple and diverse check out systems
  • Compatibility with existing brand programmes
  • Invoicing and attribution to participating brands
  • Management of a clearing houses
  • Indoor/outdoor/iBeacon/BLE geolocation


  • Management of shop and pump transactions
  • Integration into pump information systems
  • Parallel systems adapted to low-tech territories
  • Rewards for sales per litre, per lubricant, etc.
  • Proprietary payment card (lorry drivers, taxi drivers, etc.)

Reseller programmes

  • Ability to model programme generosity
  • Reward of revenue share, revenue growth, etc.
  • Adaptability of solution dependent on the customers' size
  • Manage multiple tiers of beneficiaries

Operated services

Our own coalition loyalty programme: Maximiles

Maximiles, Je m'inscris, je cumule, je suis récompensé !

Maximiles is the No.1 web and mobile loyalty platform in Europe, with 8 million members throughout France, the UK, Spain and Italy. Brands can easily join the shared programme and reward their customers with the Maximiles currency. Members accumulate reward points by making purchases from e-commerce websites, replying to paid surveys, watching videos and responding to email offers.
There are numerous benefits for businesses when they join a shared loyalty programme:

  • Easy integration and launch
  • Full marketing, customer service and insight support
  • Legal, financial and data compliance issues are already taken care of
  • An established community of active points collectors
  • A managed rewards catalogue with hundreds of rewards
  • Higher frequency of rewards for customers than a standalone programme
  • Joint marketing campaigns with complimentary brands

Cashback programme: Fabuleos

  • Based on the concept of ‘unlimited generosity’, Fabuleos guarantees its members 100% cashback.
  • We manage relationships and negotiations with the biggest affiliate networks. Currently there are more than 1,300 e-commerce stores listed on site.
Fabuleos, le cashback le plus généreux du marché !

Social reviews and recommendations about local places: Tellmewhere

  • Mobile application (iOS, Android and Windows)
  • Platform for social recommandations between users
  • Service offered in 9 languages
  • 430,000 places rated
  • Geo-location functionality for local recommandations
  • Drives traffic to in-store special offers
Recherche, recommande et gagne des cadeaux !


More than 200 companies from various business sectors have already placed their trust in us for the recruitment of new customers and the design and management of their customer engagement programmes. Here’s just a few of them: