Fully engage your customers with programs that:
Leverage our proven expertise in designing and managing loyalty and customer engagement programs, for large enterprises and mid-sized organizations, across diverse industries and both B2C and B2B markets.
A loyalty programme is a major project involving different departments within your company. Our teams coordinate your project with all stakeholders at every stage.
Each solution is tailor-made, data-driven and customer-centric. It incorporates best practices and the latest technological innovations for optimal performance.
Engage your end customers, distributors or sales forces with a comprehensive range of solutions
Customised, turnkey solutions to:
A set of modules and developments that activate transactional, relational and emotional levers, thereby fully engaging your customers.
Ensure continuous conversations with your community thanks to our BARI AI. Create interactivity and engagement and generate insights to make the best decisions.
BARI is a professional moderator at your side, 24/7, to interact with your programme members
Discover the presentation of the Verypop program of Banque Populaire Rives de Paris, intended for its corporate clients. This video was produced at the launch of the program to engage customers to register by explaining how to earn "Pop" points and highlighting the three different ways to spend them. The earn rules are those in effect at the time of the launch.
Presentation of marketing and loyalty packages deployed by Bilendi on customer issues in the field. The business case specifies the available technologic units and their exploitation as well as our expertise regarding implementations and animations of marketing programs.
Presentation of an application to collect purchasing data from independent wholesalers or affiliates of groups such as Saint Gobain for example. This transactional data is then used through the entertainment and loyalty program for VIP heaters of the De Dietrich brand.
Bilendi helped us to create an affinity programme designed to reward our member customers. Their expertise has enabled us to offer a customer experience that combines banking rewards, gifts and events around our foundation and the projects it supports. Bilendi's staff are always ready to listen, and are quick to respond to any queries about the programme we run jointly.
Sophie JacquesHead of Individual and Private Banking Markets
We are very satisfied with our collaboration with the Bilendi teams. Their expertise and support contribute greatly to improving the customer experience. The loyalty programme for our truck driver customers is a real success. This relationship of trust and proximity has enabled us to build a solid and lasting partnership.
Aude BourdelDirectrice Customer Engagement & Freight Product
At De Dietrich Thermique, we have always been keen to reward our installers for their professionalism and commitment to our brand. With this in mind, we wanted to create their loyalty programme. Bilendi understood our specific needs and transformed our objectives into a fluid and intuitive experience for our installers. Their expertise in loyalty programme management, combined with a personalised approach, has enabled them to create a programme that is both easy to use and motivating for our customers. Thanks to high-performance management tools (targeting tools, emailing, customer relations) and a clear interface, our installers can declare the equipment they install via the website or mobile application and collect points that can be used to buy gifts in the online e-shop. In this way, we have been able to improve our customer knowledge and contribute to improving our results. Many thanks to Bilendi for their support and their high-quality work. We highly recommend their expertise to all companies wishing to set up effective loyalty programmes tailored to their needs.
Karine BuissonCustomer Loyalty Manager
A loyalty program is, as its name suggests, a marketing program aimed at retaining customers of a brand or company. They are used in many sectors of the economy, whether BtoC or BtoB.
A loyalty program aims to reward customers for their purchases of a brand's products or services and their commitment to it. It's also an excellent way to recognize and value customers.
Loyalty programs are generally supported by a loyalty card, either physical or digital, as well as a dedicated digital space for members. Within the loyalty space, members can find all of their information (number of points, status, prize pool levels, etc.) as well as all of the benefits of their programs (gifts, discounts, promotional offers, services, etc.).
There are five main types of programs: points program, statutory program, customer club, pool/cashback program, subscription program.
Hybrid programs can also exist and integrate different components of traditional programs.
A customer community is a group of engaged consumers gathered around a brand to share their opinions, co-create new products/services/experiences, and actively participate in the development and influence of the brand. A brand community is broader and also includes people who are not customers of the brand, allowing for the collection of opinions from everyone. In both cases, these communities can be run online or offline.
A consumer panel is a representative sample of a brand's customers and/or targets, which is created in order to send them online surveys, more or less regularly. A community, on the other hand, is a living space, animated over time with regular content and projects offered to members. It allows for the collection of feedback, the holding of qualitative exchanges, the initiation of co-creation processes, and the establishment of a deep relationship with clients.
All brands, B2C and B2B, can benefit from a community, particularly in the consumer goods, retail, banking & insurance, services, tech, and healthcare sectors.
Bilendi offers tailor-made, turnkey solutions to perfectly meet your brand needs and objectives.
Full-service, 100% integrated support, including consulting, marketing activities, a proprietary technology platform, AI, rewards, and customer service.
Your benefits: user-centric and data-driven programs to truly engage and retain your customers, high performance levels, accelerated time to market, and optimized budgets.
