Loyalty & CRM



For 20 years, Bilendi has been designing and operating B2C and B2B loyalty programmes. Small, medium and large enterprises trust Bilendi to manage their programmes across Europe and Asia; whether they are designed for a few hundred or for several million customers.

The Bilendi team will be there to guide you through the 3 key phases of developing a loyalty programme:

  • Marketing, financial and technological setup
  • Launch and communication
  • Operation, monitoring and performance optimisation

Since its creation in 1999, Bilendi has invested in the development of its own technology platform: the Bilendi Membership System. It is comprised of 3 core modules: loyalty, marketing automation and CRM. BMS serves as a technological base for the deployment of all programmes operated by Bilendi.

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Areas of expertise

Loyalty & CRM Consulting
  • Programme Design
  • Process audit
  • Models of generosity
  • Designing the loyalty experience
  • Functional specifications
  • Technical specifications
  • Proprietary technology
  • Web and mobile platform
  • Access via SaaS
  • Open source language / agility
  • Bespoke development BDD / Mobile / Web
  • Shared or dedicated infrastructure
  • Datamining
  • Segmentation & profiling
  • Import historical data
  • Database management
  • Predictive content
  • GDPR compliance
  • Programme launch
  • Activation and retention systems
  • Activities, « gamification » and promotions
  • Cross channel campaigns
  • Traffic generation
  • Measurement of programme performance
  • Creation of custom reward catalogues
  • Physical and aspirational gifts
  • Exclusive offers and discounts
  • Order management
  • Individual delivery with tracking
  • Associated customer service
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Bilendi teams support you at every key step in the deployment of your loyalty and customer engagement programme. They place multiple skill sets at your disposal: network administrators, account managers, consultants, data privacy officers, data scientists, developers, digital marketers, product owners, UX designers, web and mobile designers and more.

Understanding your needs
Our platform

Bilendi starts supporting your teams by understanding your business model, your ideas and your marketing vision. Our teams of operational consultants, project managers and digital marketers organise, coordinate and synthesise various workshops that drive the project forward. Throughout these working sessions, our consultants will be at your side to design a bespoke programme which matches your business ambitions. They ensure the production and validation of the functional and technical specifications, the foundation of a successful programme.

A customised technological solution
Your customised solutions

Our product and technical teams configure and adapt the system modules necessary for your customised solution. Our BMS is based on 3 families of modules: Loyalty, Marketing Automation and CRM. Our modular and agile approach, allows us to offer you a customised digital ecosystem that does not require development from scratch, thus facilitating a reduced time to market.

Preparing a successful launch
Your dedicated teams

Our marketers and designers can assist you in the creation of launch campaigns, whether for clients or your internal teams. The launch of your programme is the starting point of your new customer relationship. Once launched our programme experts will assist in training your field, sales, marketing, after-sales and customer service teams to ensure you get most from the programme.

Management and measurement
Your succes partner

A programme enriches your marketing plan and commercial activities. Your teams will benefit from the experience and expertise of our digital marketers and our consultants through the analysis of your data, the use of your tools and programme benchmarking. Furthermore, their relationship and daily exchanges with your teams will allow them to propose solutions that optimise and evolve your programme.

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Industry solutions

Financial services
Financial services
  • Retail bank loyalty programmes
  • Points or cashback programmes
  • Bank-related offers: Card-Linked Offers (CLO) - Merchant Funded Offers (MFO)
  • Mobile payment, affinity and co-branded cards
  • Development and management offer networks
  • Rewards / Sponsorship
  • Privacy and IT security
  • Adapted to specific regulatory environment
Travel & tourism
Travel & tourism
  • Integration into booking engines
  • Omni-channel distribution: web, OTAs, comparison services, physical agencies, call centre, etc.
  • Management of no-shows and cancellations
  • Statutory management of premium customers
  • Multi-functional loyalty support: room key, payment, parking space, business lounges, etc.
  • Free or chargeable cards
  • Prepaid cards
  • Interfacing for multiple and diverse check out systems
  • Combination of physical, web, mobile and Click & Collect points
  • Data terminals
  • Franchised relationships
  • Data mining and analysis of sales receipts
  • Real-time management of offers by stock codes
  • Management of checkout counter flow
  • Management of returned products
  • Geo-marketing and geo-fencing
  • Prepaid cards
  • Sales force incentives
  • Direct and indirect network promotions (sell in / sell out)
  • Adaptation to commercial organisations: customers / technical-commercial / regional / national / international
  • Management of commercial portfolios and customers / prospects
  • Field tools: statistics, inserts, programme training
  • Declaratory invoices to wholesalers with commercial control
  • Barcode scanning of products for research
  • Reward of revenue share, revenue growth, etc.
Entertainment / media
  • Adaptable to complex marketing structures: by unit, unlimited, subscription, week/weekend, etc.
  • Capture cross-channel sales data
  • Management of in-store flow (checkout, terminals, queues)
  • Free or chargeable cards
  • Prepaid cards / Season tickets
  • Specific financing, revenue sharing models
  • Catchment areas
  • Confectionery and concession stands
  • Cinema promotions
  • New customer acquisition
  • Conversion funnel
  • Purchasing frequency management
  • ARPU (Average Revenue Per User) and LTV (Life Time Value) management
  • API's with e-commerce solutions: Magento, pPrestashop, ...
  • Deliverability
  • Opt-in database development
  • Click & Collect
  • Management of shop and pump transactions
  • Integration into pump information systems
  • Parallel systems adapted to low-tech territories
  • Rewards for sales per litre, per lubricant, etc.
  • Real-time rewards
  • Proprietary payment card (lorry drivers, taxi drivers, etc.)
Shopping centers
Shopping centers
  • Interfacing for multiple and diverse check out systems
  • Compatibility with existing brand programmes
  • Invoicing and attribution to participating brands
  • Dedicated terminal
  • Prepaid cards
  • Management of a clearing houses
  • Indoor/outdoor/iBeacon/BLE geolocation
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Case Studies

Financial services

Discover the presentation of the Verypop program of Banque Populaire Rives de Paris, intended for its corporate clients. This video was produced at the launch of the program to engage customers to register by explaining how to earn "Pop" points and highlighting the three different ways to spend them. The earn rules are those in effect at the time of the launch.

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More than 200 companies from various business sectors have already placed their trust in us for the recruitment of new customers and the design and management of their customer engagement programmes. Here’s just a few of them: