The leader in Iberia and LATAM joins Bilendi
WHITE PAPER
To have an effective loyalty programme, you need to ask yourself the right questions.
In this white paper you'll find a summary of our top tips for designing, optimising and managing an effective and sustainable loyalty programme.
Listening to customers, defining objectives, aligning with the marketing plan, choosing the right technological ecosystem... these are just some of the subjects covered in our essential loyalty guide.
Bilendi helped us to create an affinity programme designed to reward our member customers. Their expertise has enabled us to offer a customer experience that combines banking rewards, gifts and events around our foundation and the projects it supports. Bilendi's staff are always ready to listen, and are quick to respond to any queries about the programme we run jointly.
Sophie JacquesHead of Individual and Private Banking Markets
We are very satisfied with our collaboration with the Bilendi teams. Their expertise and support contribute greatly to improving the customer experience. The loyalty programme for our truck driver customers is a real success. This relationship of trust and proximity has enabled us to build a solid and lasting partnership.
Aude BourdelDirectrice Customer Engagement & Freight Product
At De Dietrich Thermique, we have always been keen to reward our installers for their professionalism and commitment to our brand. With this in mind, we wanted to create their loyalty programme. Bilendi understood our specific needs and transformed our objectives into a fluid and intuitive experience for our installers. Their expertise in loyalty programme management, combined with a personalised approach, has enabled them to create a programme that is both easy to use and motivating for our customers. Thanks to high-performance management tools (targeting tools, emailing, customer relations) and a clear interface, our installers can declare the equipment they install via the website or mobile application and collect points that can be used to buy gifts in the online e-shop. In this way, we have been able to improve our customer knowledge and contribute to improving our results. Many thanks to Bilendi for their support and their high-quality work. We highly recommend their expertise to all companies wishing to set up effective loyalty programmes tailored to their needs.
Karine BuissonCustomer Loyalty Manager
A loyalty program is, as its name suggests, a marketing program aimed at retaining customers of a brand or company. They are used in many sectors of the economy, whether BtoC or BtoB.
A loyalty program aims to reward customers for their purchases of a brand's products or services and their commitment to it. It's also an excellent way to recognize and value customers.
Loyalty programs are generally supported by a loyalty card, either physical or digital, as well as a dedicated digital space for members. Within the loyalty space, members can find all of their information (number of points, status, prize pool levels, etc.) as well as all of the benefits of their programs (gifts, discounts, promotional offers, services, etc.).
There are five main types of programs: points program, statutory program, customer club, pool/cashback program, subscription program.
Hybrid programs can also exist and integrate different components of traditional programs.
Bilendi offers tailor-made, turnkey solutions to perfectly meet your brand needs and objectives.
Full-service, 100% integrated support, including consulting, marketing activities, a proprietary technology platform, AI, rewards, and customer service.
Your benefits: user-centric and data-driven programs to truly engage and retain your customers, high performance levels, accelerated time to market, and optimized budgets.