DIGITAL BEHAVIORAL DATA 

See how your consumers really behave online

Go beyond what people say and discover what they actually do online. Powered by Wakoopa - our industry-leading, passive tracking technology, Digital Behavioral Data provides a continuous, clear view of your consumers’ browsing habits, cross-device app usage, searches and online purchases - all captured with their explicit consent.

Get in touch
alt text

Why use digital behavioral data?

alt text

Granular 24/7 digital observation lorem

Follow your consumers’ online journey across devices in real time. Gain a continuous, realistic view of digital behavior at the highest level of detail.

alt text

Enriched, panoramic insights

Combine behavioural tracking with survey and profiling data to understand not only what consumers do online, but also who they are, how they behave and why they make certain choices.

 
alt text

Smarter marketing decisions

Identify preferred shopping channels, paths to purchase, and key touchpoints to design high-impact marketing strategies.

alt text

What type of data do we collect?

 

Clickstream

Track cross-device online activity, including visited URLs, domain frequencies, app usage, and device preferences across desktop, smartphone, and tablet.

Search term

Analyze search behavior across major search engines, capturing exact keywords, search timestamps, user demographics, and query trends over time.

Purchase

Monitor e-commerce behavior from cart additions to completed purchases, including product categories, local pricing, order frequency, and checkout habits.

LLM Data

Capture consumer interactions with AI models, accessing both full cross-device conversation histories and automated, custom-categorized topic analysis.

Data delivered your way

Behavioral data is processed and presented around your workflow - from raw, pipeline-ready datasets to clear, actionable executive reports.

DEEP-DIVE

LLM data insights

Adapted to your research needs, access entire conversations or precisely tagged categorized conversations: 
  • Entire conversations: Access continuous, cross-device consumer interactions with leading LLMs, fully linked to enriched, validated panel profiles with demographic and behavioral attributes. Every dataset is cleaned, anonymized, quality-checked, and research-ready. 
  • Categorized conversations: Leverage customizable, automated categorization - inspired by open-ended survey coding - to track client-defined topics, brands, products, and emerging consumer needs at scale. Data integrates directly into your existing data science workflows and analytics dashboards.
alt text

BEHAVIORAL PANEL BOOK

Transform your insights with behavioral data

Dive into our panel book to unlock actionable insights into our audience composition, cross-platform behavior, and key demographics.


 

Download Panel Book

alt text
alt text

 

Privacy and security by design

Trust, transparency, and data ethics sit at the core of everything we do. Our proprietary tracking technology, Wakoopa, monitors consumer digital behavior strictly on a voluntary, opt-in basis across desktops, smartphones, and tablets - rewarding panel members who choose to participate.
  • Strict GDPR Compliance: Our software processes and encrypts data under rigorous security protocols.
  • Full Participant Autonomy: Participants maintain full control over their installation and privacy preferences.
  • Automated PII Filtering: All collected data is stripped of Personally Identifiable Information (PII) before delivery, ensuring absolute confidentiality and seamless compliance.

Want to go further with behavioural data?

Discover how to collect, analyse and activate behavioural data with real-life use cases.

 

Contact us