PANEL QUALIFICATION
Highly profiled panelists
We don't just recruit respondents - we build relationships with real, verified individuals, continuously profiled across 300 data points to deliver unmatched targeting accuracy for your research.
Our panelists are deeply qualified, rigorously verified, and continuously engaged. From lifestyle habits to purchasing behaviors and professional details - we gather the information you need to reach the right audience, every time. Thanks to our profiling, our panellists receive surveys that are relevant for them.
Learn moreOur panel members are profiled across a wide range of dimensions
- Socio demographics (age, gender, education, income)
- Household composition
- Occupation and industry
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Purchase habits (tech, FMCG, automotive, etc.)
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Media consumption
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Health conditions
- Travel behavior
- Financial products
- And many more…
Do you want to target the right respondents from the start?
Our local teams constantly update and expand this data, ensuring you have access to the most relevant
and up-to-date targeting criteria. Our profiling criteria are harmonised among countries, while still taking into account local specifications.